Frist TV spot for scoyo
My new employer has created his first TV spot. It addresses the target audience quite aggressively, but I guess it's all right. The german culture lacks the will to pay for education at all.
Due to my position as head of client development I am very curios about the performance of our website when TV broadcasting starts. We have lots of good people in the operations and software development team but we never tested our system in peak usage scenarios. I'll guess you can't simulate the load generated by TV broadcast anyway. This reminds me on the 30th of may 2005, when we launched the simyo Website with prime time TV spots. Damn, I was nervous. And I really was relieved when called your customer to tell that the website was fine (gimme more!) and they already sold over 1,000 units. A highlight on their release party, which I missed. But I was a scary chicken that day and didn't want to travel half around Germany while nobody takes care about a brand new website 
So, this is the scoyo TV spot:
I'll keep my fingers crossed when the first TV spot goes over the air ...
Waiting on the bank of river Elbe
This weekend (8.-10. May) is Hafengeburtstag in my home town of Hamburg. This fair is celebrated every year. This year the Patrouille Suisse air acrobatic team from the swiss air force show their skills.
New technical Infrastructure and design
I used the weekend and moved the blog onto a new technical infrastructure. The blog system is still Wordpress, but a more recent version. This enabled the switch to a more decent theme, which is now fusion by digital|nature. This is a good start for further customization I guess.
Mavenizing a Flex build
In the last week the release 1.0 platform release of scoyo came close and we were tying up some loose ends. One of these ends was the integration of the scoyo Flash/Flex portal build process into the platform build process.
The platform build process is realized with Apache Maven, which is, in humble my opinion, still the first choice for Java based software projects, but integrating other project types into maven is a kind of challenging due to the nature of Maven. You may summarize this in: If you do it the maven way it's very easy, if you don't it is up to you ...
Luckily there was already an existing build with Ant and a dysfunctional Maven variant with the Maven Flex-mojos plugin. So it stated my journey to insanity an back ...
Getting closer to 1.0
This afternoon I spend some time to take the jaev Framework closer to the 1.0 final release.
Rethinking logging
Recently I discovered something new about a thing I am using on an every day basis like most of the software engineers. It's about logging. You may ask: "What is so exiting about logging?"
In my opinion logging is one of the underestimated aspects of software development. Everyone uses it, but only very few are using it right.
Logging is the bridge between the development phase and the operational phase in the software life cycle. If you do it right it may provide valuable informations about the inner workings of an application.
I'am using log4j for quite a while. I am not sure when the framework was created by Ceki Gülcü, but log4j was the straight edge for java logging in the recent years. Unfortunately it became very quite around the log4j project recently.
The name is jaev …
The name of who/what is jaev? The jaev framework is my first open source project! Jepp, I joined the community and giving something back after years of using the frameworks of other people.
What does jaev do? The name jaev is the abbreviation for java (advanced) email validation. So the framework does validate e-mails. Sounds quite boring, isn't it? Of course not!
This is strange …
Wednesday was my last day working day at my old job. It was quite a strange feeling when I left the building. On my way out I made a small round just to say a quick goodbye to some very nice colleagues. Unfortunately I missed a couple of very close ones, but I decided against staying any longer ...
Excited about Tapestry 5.1
One of the blogs I am reading on a regular basis is the Tapestry Central blog from Howard Lewis Ship the founder and lead developer of the Tapestry framework. It alreaded provided some really nice ideas and introduced me into some really interesting topics.
So this weekend I read the article about some new Features of the 5.1 Version of the Tapestry framework ...
This was 2008 …
With 2008 almost over, I am just want to take the chance to write a short "Goodbye" for this year. It was quite exiting! I fell in love again, which took quite some years. How it's gonna work out, we will see in 2009 ...